RoseliaLuxurySoap
Crafted with Bulgarian rose extract, cold-pressed argan oil, and 22 botanical ingredients. A sensory ritual for skin that deserves nothing less than extraordinary.
Roselia Bar
Bulgarian Rose · Argan Oil
Founded in Mumbai with a vision for India's first true luxury soap
Born from a belief that India deserves luxury skincare
AROMEVA was founded in Mumbai in 2021 by two women who believed that Indian consumers deserved world-class skincare — not second-tier formulations, but genuine luxury crafted with the finest botanicals from around the world.
Our flagship creation, Roselia, represents the pinnacle of this vision. Each bar is cold-process crafted in small batches, infused with Bulgarian rose absolute, cold-pressed Moroccan argan oil, and a proprietary blend of 18 additional botanicals — then cured for 45 days for unparalleled skin performance.
Roselia — Where Botany Meets Artistry
Every Roselia bar is a masterpiece — hand-poured, botanically rich, and designed to transform your daily cleanse into a ritual of indulgence.
Starting at
₹ 1,299
per bar
Product Details
Formulated with Nature's Finest
22 carefully selected botanicals, each chosen for their proven skin benefits and luxury sensory profile.
24-Hour Deep Hydration
Roselia's unique humectant complex — combining hyaluronic acid precursors from botanical sources with glycerin derived from olive oil — locks moisture into skin for up to 24 hours after a single use.
Bulgarian Rose Absolute
Sourced from the Valley of Roses in Bulgaria. 4,000 rose petals per gram of extract. The world's most prized botanical for skin luminosity.
Cold-Pressed Oils
Argan, rosehip, and jojoba oils — never heated, never refined. Maximum potency delivered directly to your skin.
Visible Skin Glow
In a 30-day independent study, 94% of users reported visibly brighter, more radiant skin after using Roselia daily.
Key Ingredients
Bulgarian Rose Absolute
Bulgaria
Deep hydration, anti-aging, natural radiance
Cold-Pressed Argan Oil
Morocco
Nourishes, softens, repairs skin barrier
Shea Butter
West Africa
Intense moisture, soothes dry skin
Neroli Essential Oil
Tunisia
Calming, skin-regenerating, luxury scent
Kaolin Clay
France
Gentle cleansing, pore refinement
Vitamin E Complex
Switzerland
Antioxidant protection, brightening
The AROMEVA Difference
Small-batch perfection,
never mass-produced
Each Roselia bar is handcrafted in batches of 200 units maximum. Our artisans spend 3 hours per batch ensuring every bar meets our exacting standards before a 45-day cold-cure process begins.
100% Clean Formula
Zero parabens, sulfates, synthetic fragrances, or microplastics. Every ingredient is traceable to its source.
Sensory Luxury
A fragrance journey that opens with Bulgarian rose, deepens into neroli, and dries down to warm sandalwood. Perfumery-grade olfactory design.
Internationally Certified
COSMOS Natural certified, dermatologist tested at accredited Swiss labs, and compliant with EU cosmetic regulations — meeting the world's most stringent standards.
COSMOS Natural
Organic Standard
Dermatologist
Tested & Approved
EU Compliant
Cosmetic Directive
Cruelty-Free
PETA Certified
“India has always had the world's richest botanical heritage. We simply had to have the courage to present it at the standard it deserves.
With backgrounds in luxury brand management (LVMH) and cosmetic chemistry (IIT Bombay), Priya and Ananya spent two years formulating, testing, and refining Roselia before its debut — visiting rose farms in Bulgaria, oil mills in Morocco, and clay quarries in France to source ingredients personally.
Former
LVMH · IIT Bombay
From Vision to India's Finest
The Idea
Priya and Ananya meet at a luxury FMCG conference in Mumbai. The idea for India's first genuine luxury soap brand is born over chai.
The Idea
Priya and Ananya meet at a luxury FMCG conference in Mumbai. The idea for India's first genuine luxury soap brand is born over chai.
R&D Begins
First laboratory established in Andheri, Mumbai. Partnership with cosmetic chemists from IIT Bombay. 200+ formula trials begin.
R&D Begins
First laboratory established in Andheri, Mumbai. Partnership with cosmetic chemists from IIT Bombay. 200+ formula trials begin.
Global Sourcing
Founders travel to Bulgaria, Morocco, and France to personally select and verify ingredient sources. Bulgarian rose supplier partnership signed.
Global Sourcing
Founders travel to Bulgaria, Morocco, and France to personally select and verify ingredient sources. Bulgarian rose supplier partnership signed.
Certifications
COSMOS Natural certification achieved. Dermatologist testing completed at Swiss accredited lab. EU cosmetic compliance confirmed.
Certifications
COSMOS Natural certification achieved. Dermatologist testing completed at Swiss accredited lab. EU cosmetic compliance confirmed.
Roselia Launch
Roselia Luxury Soap debuts at the India Luxury Summit, Mumbai. 500 launch units sell out in 72 hours. Waitlist of 2,000+ customers.
Roselia Launch
Roselia Luxury Soap debuts at the India Luxury Summit, Mumbai. 500 launch units sell out in 72 hours. Waitlist of 2,000+ customers.
First ₹1 Cr Revenue
AROMEVA crosses ₹1 crore in annual revenue. Featured in Vogue India, Harper's Bazaar, and Condé Nast Traveller as a luxury brand to watch.
First ₹1 Cr Revenue
AROMEVA crosses ₹1 crore in annual revenue. Featured in Vogue India, Harper's Bazaar, and Condé Nast Traveller as a luxury brand to watch.
Retail Expansion
Roselia enters Nykaa Luxe, premium hotel amenity programs at 5-star properties, and 12 luxury boutiques across Mumbai, Delhi, and Bangalore.
Retail Expansion
Roselia enters Nykaa Luxe, premium hotel amenity programs at 5-star properties, and 12 luxury boutiques across Mumbai, Delhi, and Bangalore.
Series A Ready
Seeking strategic investors and national distribution partners to scale Roselia across India and into GCC luxury markets.
Series A Ready
Seeking strategic investors and national distribution partners to scale Roselia across India and into GCC luxury markets.
Distributor &
Investor Inquiry
AROMEVA is actively seeking premium retail distributors across India and visionary investors to scale Roselia into a ₹100 crore luxury skincare brand.
Retail Distributors
Premium beauty boutiques, luxury hotels, spa chains, and premium pharmacy chains in Tier 1 cities.
Angel & Series A Investors
Targeting ₹5–15 crore raise for national distribution, product line expansion, and GCC market entry.
Brand Ambassadors
Luxury lifestyle influencers, dermatologists, and wellness professionals aligned with our values.
Loved by those who know true luxury
“I have used soaps from La Mer, Diptyque, and Jo Malone. Roselia stands comfortably among them — and it is Indian. The rose scent is extraordinary, not synthetic, and my skin has never felt more hydrated after cleansing.”
Kavya Reddy
Creative Director · Hyderabad
“We replaced our imported French amenities with Roselia across three of our five-star properties. Guest response has been overwhelmingly positive — many ask specifically where they can purchase it.”
Arjun Kapoor
Luxury Hotel Owner · Delhi
“From a clinical perspective, the formulation is impressive. Cold-process saponification preserves glycerin naturally. I recommend Roselia to patients with sensitive skin who want luxury without compromise.”
Sneha Iyer
Dermatologist, MD · Bangalore
“I gifted Roselia to 10 friends and family members for Diwali. Every single one of them came back asking for more. The packaging alone is worth the price — but the product inside exceeds even that.”
Meera Pillai
Lifestyle Blogger · Mumbai
Begin Your Roselia Journey
For wholesale, gifting, press, or general inquiries — our team is delighted to assist.